The invisible cost of bad CRM hygiene

Bad CRM hygiene doesn’t scream for attention - but it quietly drains your growth.

When no one owns data quality, you get:

🗂️ Outdated contacts cluttering your lists
🗂️ Duplicate records skewing reports
🗂️ Leads stuck in wrong lifecycle stages
🗂️ Emails sent to unengaged or irrelevant recipients

The result?
💸 Wasted marketing budget targeting bad leads
📉 Sales chasing false signals
📊 Reports that don’t reflect reality - leading to poor decisions

Neglecting CRM hygiene isn’t a small issue. It’s a slow leak that drains your revenue and wastes your team’s time.

I help businesses take control by:
✅ Auditing and cleaning data regularly
✅ Putting rules in place to prevent bad data entry
✅ Assigning clear ownership for ongoing CRM hygiene

Good data isn’t optional. It’s the foundation for growth.

If HubSpot feels like more of a headache than a growth tool, I’d love to help you change that.

No hard sell. Just a chat to see if there’s untapped potential in your portal.

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